Customer Story

Lattice Increases Speed to Lead by 50% by Leveraging the Full LeanData Platform

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Hear from Zachary Dammann, Sr. Revenue Operations Analyst and LeanData Admin at Lattice, and Vishnu Premsankar, Group Product Manager at LeanData, as they walk through Lattice’s journey with LeanData, and how integrating BookIt into their tech stack extends the value of LeanData’s capabilities to manage all steps in their buyer journey.


  • 00:00 – Introduction
  • 01:58 – Evolution of LeanData
  • 05:54 – Overview of BookIt suite of products
  • 07:37 – Introduction of Lattice and their journey with LeanData
  • 09:51 – Why Lattice switched from Chili Piper to BookIt, and the benefits of a consolidated tech stack
  • 15:02 – How Lattice leverages LeanData for their inbound plays
  • 23:26 – How Lattice leverages LeanData for their outbound plays
  • 28:36 – How Lattice measures success with LeanData
  • 35:19 – Summary
  • 39:46 – Q&A

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