The Next RevOps Revolution: AI and Data Science in Revenue Plays

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Ari and Kelly, representing NVIDIA’s Revenue Marketing team, will take the OpsStars stage to share their experience in leveraging AI and data science for revenue play efficiency, scaling, and ROI. Learn how NVIDIA’s team of data scientists interpret the signals that feed into tying all things to revenue for a clearer lens in identifying buying groups in ready-to-engage accounts. Ari and Kelly will highlight the iterative process of collecting feedback, analyzing metrics, and making data-driven changes to optimize and align cross-org efforts. This session offers practical recommendations, addresses potential roadblocks, and highlights the role of a revenue team in enacting transformational change.

Attendee takeaways:

  • Understand the role of and need for data scientists on a marketing team.
  • Learn how to use data to execute different go-to-market plays.
  • Gain an understanding of the iterative process and feedback loop between data science teams and revenue teams.
  • OpsStars 2023
About the Author
Chengxin Tan

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