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Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
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Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to...
Webinar purple background, MQLs to Buying Groups webinar. Featuring three speakers: Amy Hawthorne (Principal Analyst, Forrester), Jean Cameron (Sr. Director, Field & Channel Marketing Demandbase), and Jim Bell (CMO, LeanData)

From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
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How SUSE Improved Speed to Lead by 70% in One Quarter

Learn how SUSE transformed lead management with LeanData, improving speed to lead, visibility, and rep accountability across global teams.
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Quote Approvals with Any Object Routing and NotifyPlus

When deals need quick approvals for discounts or quotes, manual processes can create bottlenecks. Using LeanData's Any Object Routing with NotifyPlus Slack Integration, you can automate the routing of quote approvals directly through Slack.
Webinar Purple background with the on-demand webinar title, Home » Webinars » Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups. With speakers: Martin Haasenstrach, Global Channel Marketing, Siemens. Lauren Daley, Director, Marketing Operations, Palo Alto Networks.

Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups

Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.