In a relatively short period of time, Revenue Operations, or RevOps for short, has grown to be mission-critical for many organizations.

Depending on their size or go-to-market (GTM) complexity, some organizations have RevOps as a role. Others, still, a function, containing several RevOps roles. However, how Revenue Operations looks within a company is not too important. What’s most important is a strong and shared organizational RevOps mindset – a cultural norm to drive predictable revenue across Marketing, Sales and Customer Success through an end-to-end process of transparency and rigorous execution. 

Driving Effectiveness & Efficiency

Revenue Operations is uniquely positioned in the organization. Outputs from RevOps processes empower the success of all its GTM motions, spurring the company to scale revenue growth.

Concurrently, RevOps also enables the revenue team to run more efficient processes, eliminating costly waste in both resources and time, and ensuring GTM investments achieve a maximum return on investment (ROI).

When Revenue Operations hits on all cylinders, it fuels the revenue engine to run optimally, and it impacts both the top (revenue) and bottom (profit) lines.

Pushing the Conversation

LeanData has long used its online forums, events like Dreamforce and OpsStars, and its collaborations with analysts, media and partners to push Revenue Operations concepts front and center in GTM conversations. 

This week, we’re proud to introduce a new episodic video series dedicated to RevOps topics, developed and delivered to you by those who live in the RevOps sphere. 

Wall painted with the phrase, "Roll the Drums."

Don’s Dos & Don’ts features concise tips, along with perhaps a few tricks, from LeanData’s own Don Otvos, vice president of Revenue Operations. Don frequently shares insights from his long and distinguished career in blog posts, on webinars, and at conferences, both virtual and in-person. These new videos are designed to explore a singular topic and deliver insights in less than two minutes of your time.

Don’s first episode covered Fiscal Year Planning, a process many of us are undergoing currently.

Today, LeanData published the second installment of the series, Critical Tech Tools for Your Revenue Stack.

Please visit the LeanData YouTube channel and leave your feedback in the comments section. You can also connect with us on Twitter and hit us up with the #DonnyRevOps hashtag. And, if you like the videos, hit that “thumbs up” button and consider sharing the video to your professional network.

Lastly, please subscribe to catch all future episodes as they’re released.

 

Ray Hartjen
Senior Content Strategist at LeanData

Ray Hartjen is the head of content at LeanData, where he collaborates with internal and external customers in furthering the engaging narrative of revenue operations and innovative go-to-market strategies. You can connect with Ray on both LinkedIn & Twitter.