🥁 The moment has arrived!
Each year, the OpsStars Awards spotlight the trailblazing builders, connectors, and change agents shaping the future of go-to-market (GTM) strategy.
In 2025, the nominations were nothing short of inspiring. These finalists stood out for leading high-impact, strategic transformations across their orgs, including:
- Streamlining buyer journeys
- Driving go-to-market alignment
- Unlocking powerful data strategies
- Scaling RevOps excellence
So… who will take home a 2025 trophy for reimagining what Ops can do? Who will join the ranks of past winners like Kelly Goles, Rachel Godfrey, and Travis Henry, and top teams from Workiva, Juniper Networks, and MongoDB?
Get a first look at the Ops pros redefining what’s possible. Let’s meet the finalists.
Account-Based Program of the Year
For the team that mastered the art of account-centric go-to-market. These finalists built standout ABM programs that set the standard through strategy, execution, and measurable success.
Finalists:
⭐ DISCO
⭐ PageUp
AI-Powered Program of the Year
This award honors the innovators applying AI to reshape the buyer journey, from smarter scoring and routing to predictive insights and personalization. These trailblazers didn’t just talk AI…they made it work, turning AI into ROI.
Finalists:
⭐ Bringg
⭐ Zapier
Buying Groups Trailblazer Award
This award recognizes teams leading the charge in operationalizing Buying Groups. By aligning strategy, systems, and process, they support multi-threaded deals and drive more meaningful engagement with complex buying teams.
Finalists:
Digital Transformation Award
These finalists led digital transformation initiatives that reimagined processes, empowered teams, and elevated how the business delivers value, inside and out.
Finalists:
⭐ Leap
Lead Management Program Transformation of the Year, <1,000 employees
This award recognizes a small (but mighty) team that revamped lead distribution and response. With an Ops mindset built for scale, they improved speed, accuracy, and agility through smarter processes and sharper tools.
Finalists:
⭐ Augury
⭐ ExtraHop
Lead Management Program Transformation of the Year, >1,000 employees
This award honors a large-scale transformation that optimized lead distribution and follow-up by streamlining people, process, and tech. The impact? Better responsiveness and results across high-volume funnels.
Finalists:
⭐ Enverus
⭐ NVIDIA
⭐ Samsara
The Constellation Award
This award celebrates cross-functional stars who shine brighter together. These marketing teams broke down silos and built real alignment across sales, ops, and other GTM teams…and proved that true collaboration drives better outcomes for everyone.
Finalists:
⭐ Medallia
⭐ Workiva
⭐ ZOOM
OpsStar of the Year
This award goes to the RevOps pro every team wants on their side. This individual leads with vision, drives business impact, and sets the bar for what operational excellence looks like inside their org and across the industry.
Finalists:
⭐ Nicole Looker, Director of Revenue Operations at Rebuy
⭐ Olga Traskova, VP of Revenue Operations at Birdeye
⭐ Vic Molina, Manager, Marketing Operations at Samsara
Come celebrate the winners at OpsStars 2025
Let’s hear it for the incredible 2025 finalists! These leaders and teams are pushing Ops forward and redefining what’s possible.
Winners will be announced October 8, 2025 and recognized during the OpsStars Conference at the iconic San Francisco Mint.
Join us for a full day of insights, inspiration, and celebration, including:
- An energizing keynote
- Tactical sessions to elevate your Ops career
- Networking with peers and finalists
Register now to save your spot at this free event, and be there to cheer on the winners in person.
Kim Peterson
Kim Peterson is the Senior Manager of Content Strategy at LeanData where she digs deep into all aspects of go-to-market strategy and execution. Kim's writing experiences span tech companies, stunt blogging, education, and the real estate industry. Connect with Kim on LinkedIn.
