The Intelligent GTM Orchestration Blog
How to Modernize Your Account-Based Marketing Motion
Learn how modern Account-Based Marketing teams connect people, process, and technology to align strategy with today’s buyer journey.
11 ABM Questions Answered with Engagement Data
An account-based marketing (ABM) motion is characterized by personalized outreach to the contacts of a target account, and a key...
“Tastes Great! Less Filling!” Speed to Lead vs. Data Accuracy … Can We Have Both?
I know I’m dating myself with this “Tastes great! Less filling!” reference so, for those of you who aren’t quite...
Building a High-Performance SDR Team
Sales Development Representatives (SDRs) are important members of a company’s revenue team, adding value by successfully prospecting, executing outreach activities,...
The Modern Rules of Lead Response Time
Improve your lead response time to close more deals. Learn benchmarks, 5-minute rules, and automation strategies that accelerate revenue.
Salesforce Lead-to-Account Matching, the Easy Way
Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of...
Round Robin’s Role in Effective Lead Management
You know speed to lead is one of the most important – if not the single most important – factors...
Optimizing Your SDR Tech Stack for High-Growth
Sales Development Representatives (SDRs) are the backbone of any B2B sales organization, helping to generate a consistent pipeline and drive...
Scaling Enterprise Growth with LeanData Routing Multi-Graph
As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...
Winning the Relay Race of Your Go-to-Market Motions
At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...
Creating a CRM Data Strategy for Your Revenue Success
Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....
How to Automate Lead Routing in Salesforce
How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...



