OpsStars 2025 Recap: How AI is Redefining GTM
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The Intelligent GTM Orchestration Blog
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Showing 229-240 out of 251 found articles
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11 ABM Questions Answered with Engagement Data
An account-based marketing (ABM) motion is characterized by personalized outreach to the contacts of a target account, and a key...
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“Tastes Great! Less Filling!” Speed to Lead vs. Data Accuracy … Can We Have Both?
I know I’m dating myself with this “Tastes great! Less filling!” reference so, for those of you who aren’t quite...
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Building a High-Performance SDR Team
Sales Development Representatives (SDRs) are important members of a company’s revenue team, adding value by successfully prospecting, executing outreach activities,...
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The Modern Rules of Lead Response Time
Improve your lead response time to close more deals. Learn benchmarks, 5-minute rules, and automation strategies that accelerate revenue.
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Salesforce Lead-to-Account Matching, the Easy Way
Salesforce lead-to-account matching is an important consideration in better aligning Sales with Marketing and increasing the efficiency and productivity of...
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Round Robin’s Role in Effective Lead Management
You know speed to lead is one of the most important – if not the single most important – factors...
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Optimizing Your SDR Tech Stack for High-Growth
Sales Development Representatives (SDRs) are the backbone of any B2B sales organization, helping to generate a consistent pipeline and drive...
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Scaling Enterprise Growth with LeanData Routing Multi-Graph
As your enterprise business scales, your go-to-market (GTM) motions tend to get more complicated. Business units (BUs) with their own...
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Winning the Relay Race of Your Go-to-Market Motions
At LeanData, we recently held our 2021 Revenue Kickoff , and I took the opportunity to run the team through...
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Creating a CRM Data Strategy for Your Revenue Success
Your primary objective as a sales and marketing professional is to drive revenue as a catalyst for your organization’s growth....
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How to Automate Lead Routing in Salesforce
How assignment rules work in Salesforce When leads come into your Salesforce instance, a rep needs to reach out to...
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3 Traits of Great B2B Lead Management
As growth rates stall or fall in the current economy, you’re likely looking to make the most of every potential...