BUYING GROUPS

Next Evolution of ABM

Buyers don’t buy alone. That’s why your go-to-market strategy needs to capture, manage, and orchestrate every buying group member across the entire buyer journey.

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TRUSTED BY 1,000+ WORLD-CLASS CUSTOMERS

LEADS ARE TOO SMALL. ACCOUNTS ARE TOO BROAD.
BUYING GROUPS ARE JUST RIGHT.

Utilize the data you already have to engage all of the right people on the buying committee before they sink your deal. LeanData unlocks the power of an opportunity-centric model by leveraging the industry’s best matching and orchestration capabilities to align your GTM execution with the buyer journey.

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THE RESULTS SPEAK FOR THEMSELVES.

Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversion rates.” (Forrester)

Better Experience

67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.” (Gartner)

Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.” (HubSpot)

AND YOU CAN ORCHESTRATE IT WITH LEANDATA.

Collaborate smarter with real-time data and insight on every Buying Group member. Drive engagement, track progression, and uncover more opportunities for your organization through intelligent GTM orchestration.