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BUYING GROUPS

Next Evolution of ABM

Buyers don’t buy alone. That’s why your go-to-market strategy needs to capture, manage, and orchestrate every buying group member across the entire buyer journey.

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LEADS ARE TOO SMALL. ACCOUNTS ARE TOO BROAD.
BUYING GROUPS ARE JUST RIGHT.

Utilize the data you already have to engage all of the right people on the buying committee before they sink your deal. LeanData unlocks the power of an opportunity-centric model by leveraging the industry’s best matching and orchestration capabilities to align your GTM execution with the buyer journey.
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THE RESULTS SPEAK FOR THEMSELVES.

Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversion rates.” (Forrester)

Better Experience

67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.” (Gartner)
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Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.” (HubSpot)

AND YOU CAN ORCHESTRATE IT WITH LEANDATA.

Collaborate smarter with real-time data and insight on every Buying Group member. Drive engagement, track progression, and uncover more opportunities for your organization through intelligent GTM orchestration.

Buying Groups Blueprint

Determine the impact and ROI of Buying Groups at your organization.

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Leverage existing opportunity data to build your business case for Buying Groups

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Uncover trends from past opportunities to optimize your GTM strategy

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See how each buyer impacts revenue across the buyer journey

Buying Groups Edition

Automate and scale your Buying Groups motion within your CRM.

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Leverage AI to identify Buying Group members and the role each person plays in every opportunity

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Manage and visualize complex buyer journeys for every Buying Group

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Equip your reps with full context to unlock the power of deeper connections

Learn More From the Experts

eBook
The Authoritative Guide to Buying Groups

The Authoritative Guide to Buying Groups

This comprehensive guide to buying groups contains everything you need to know about this…
Customer Story
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Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy

With the support of LeanData, Palo Alto Networks’ Buying Groups motion demonstrated a significant…
Buying Groups
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Buying Groups & Intent Signals: Creating an Operational Pilot in 3 Steps

Discover how a Buying Group strategy can boost your revenue. TechTarget CMO John Steinert shares a…

Unlock the power of buying groups

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