See why Palo Alto Networks selected LeanData to orchestrate their buying groups motion.

Read the full success story
Request a demo
BUYING GROUPS

The Next Evolution of ABM

Dealing with MQLs doesn’t give you the full view of an account, and working only accounts doesn’t set you up with the right people.

Talk to a Buying Groups Expert


 

Trusted by 1,000+ companies of all sizes

Leads are too small.
Accounts are too broad.
Buying Groups are just right.

Utilize the data you already have to engage all of the right people on the buying committee before they torpedo the deal. LeanData unlocks the magic that is an opportunity-centric model, by utilizing the industry’s best matching and routing capabilities.

Join the ConversationLearn About Buying Groups


The Proof is in the Porridge.

a blue hand graphic figure with the palm open and a green circle representing money above it

Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversation rates.” (Forrester)

two blue graphic figures representing people with green speech bubbles above their heads

Better Experience

“67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.”(Gartner)

two blue figures representing people with arrows around them in a circular motion

Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.”(HubSpot)

And you can do it in LeanData.

The Opportunity object acts like a container tied to a solution. It has the ability to hold multiple contacts from a Buying Group. This object not only reflects how sellers think, it matches how buyers buy.

Unlock the power of buying groups

Find out more

Learn More From the Experts

Still not sure?

eBook The Authoritative Guide to Buying Groups
The Authoritative Guide to Buying Groups

This comprehensive guide to buying groups contains everything you need to know about this revolutionary B2B Opportunity-focused motion.

Customer Story Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Palo Alto Networks
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy

With the support of LeanData, Palo Alto Networks’ Buying Groups motion demonstrated a significant positive impact on revenue.

Solution Brief Is Your Organization Ready for a Buying Group Motion?
Is Your Organization Ready for a Buying Group Motion?

Use this checklist to determine if your company is ready for a buying group motion based in Opportunities.

Lattice Increases Speed to Lead by 50% by Leveraging the Full LeanData Platform