Buying Groups: The Next Evolution of ABM

BUYING GROUPS

The Next Evolution of ABM

Dealing with MQLs doesn’t give you the full view of an account, and working only accounts doesn’t set you up with the right people.

Talk to a Buying Groups Expert

Trusted by 1,000+ companies of all sizes

Leads are too small.
Accounts are too broad.
Buying Groups are just right.

Utilize the data you already have to engage all of the right people on the buying committee before they torpedo the deal. LeanData unlocks the magic that is an opportunity-centric model, by utilizing the industry’s best matching and routing capabilities.

Join the Conversation Learn About Buying Groups

The Proof is in the Porridge.

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Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversation rates.” (Forrester)

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Better Experience

“67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.”(Gartner)

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Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.”(HubSpot)

And you can do it in LeanData.

Collaborate smarter with real-time data and insight on every Buying Group member. Drive engagement, track progression, and uncover more opportunities for your organization.

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Buying Groups Blueprint

Determine the impact and ROI of Buying Groups at your organization.

Leverage existing opportunity data to build your business case for Buying Groups
Uncover trends from past opportunities
See how each buyer impacts revenue

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Buying Groups Orchestrator

Automate and scale your Buying Groups motion within your CRM.

Leverage AI to identify Buying Group members and the role each person plays in every opportunity
Manage and visualize complex journeys for every Buying Group
Equip your reps with a full perspective to unlock the power of deeper connections

Unlock the power of buying groups

Find out more

Snowflake Scales Account Based Plays with LeanData Revenue Orchestration

Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy

LeanData Unveils Groundbreaking Products to Boost B2B Revenue Growth Through Buying Groups

LeanData Announces Winners of the 2024 OpsStars Awards

LeanData Launches Comprehensive Go-to-Market (GTM) Efficiency E-Book

BUYING GROUPS

The Next Evolution of ABM

Talk to a Buying Groups Expert

Leads are too small.
Accounts are too broad.
Buying Groups are just right.

The Proof is in the Porridge.

Increased Conversions

Better Experience

Faster Sales Cycle

And you can do it in LeanData.

Buying Groups Blueprint

Determine the impact and ROI of Buying Groups at your organization.

Buying Groups Orchestrator

Automate and scale your Buying Groups motion within your CRM.

Unlock the power of buying groups

BUYING GROUPS

The Next Evolution of ABM

Talk to a Buying Groups Expert

Leads are too small. Accounts are too broad.Buying Groups are just right.

The Proof is in the Porridge.

Increased Conversions

Better Experience

Faster Sales Cycle

And you can do it in LeanData.

Buying Groups Blueprint

Determine the impact and ROI of Buying Groups at your organization.

Buying Groups Orchestrator

Automate and scale your Buying Groups motion within your CRM.

Unlock the power of buying groups

Learn More From the Experts

Still not sure?

Leads are too small.
Accounts are too broad.
Buying Groups are just right.