BUYING GROUPS

Next Evolution of ABM

Dealing with MQLs doesn’t give you the full view of an account, and working only accounts doesn’t set you up with the right people.

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TRUSTED BY 1,000+ WORLD-CLASS CUSTOMERS

Leads are too small. Accounts are too broad. Buying Groups are just right.

Utilize the data you already have to engage all of the right people on the buying committee before they torpedo the deal. LeanData unlocks the magic that is an opportunity-centric model, by utilizing the industry’s best matching and routing capabilities.

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The Proof is in the Porridge.

Increased Conversions

“Delivering a verified Buying Group to sales results in a 20% to 50% improvement in conversation rates.” (Forrester)

Better Experience

“67% of companies that implement a structured Buying Group motion observed an improvement in customer experience metrics.”(Gartner)

Faster Sales Cycle

“Businesses report a 30% reduction in the sales cycle when using Opportunity-focused strategies.”(HubSpot)

And you can do it in LeanData.

Collaborate smarter with real-time data and insight on every Buying Group member. Drive engagement, track progression, and uncover more opportunities for your organization.