As buyer journeys become more dynamic, data-rich, and AI-enabled, Revenue Operations is moving from a behind-the-scenes function to a strategic force across the go-to-market engine.
In this interactive roundtable, RevOps leaders will unpack how their role is evolving from managing systems to orchestrating the entire buyer experience — aligning people, processes, data, and signals in real time. They’ll share what’s changing inside high-growth organizations, what skills modern RevOps teams need to develop, and how to balance the rise of AI with the human side of revenue.
Key Takeaways
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How RevOps is shifting from tactical alignment to strategic orchestration of the buyer journey
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Where AI and real-time data are creating the biggest impact (and complexity) in RevOps workflows
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How responsibilities across Sales, Marketing, and Customer Success are being redefined by RevOps