SANTA CLARA, Calif., July 22, 2025 — LeanData announced today that Katy Keim has been appointed Chief Executive Officer, effective immediately. A seasoned executive with deep experience in enterprise go-to-market strategy, Keim will lead LeanData as it enters its next phase of growth and innovation.
Keim brings a unique combination of CEO experience, operational expertise, and intimate knowledge of LeanData’s customers and market. She has served on LeanData’s Board of Directors for the past four years and joined the executive team in an operational capacity over the last year, working closely with the leadership team to drive strategic initiatives like the company’s Buying Groups technology suite.
Previously, Keim held CEO and CMO roles at high-growth companies including LQ Digital and Lithium (now Khoros), where she built and scaled go-to-market functions serving enterprise customers. She also brings extensive board and advisory experience across B2B technology and nonprofit sectors.
“LeanData has already done the hard work. The team has pioneered a category, earned the trust of over 1,000 customers, and built a platform that’s mission-critical to how revenue teams execute,” said Keim. “Now, the opportunity is about scaling. I’m excited to grow LeanData’s presence among B2B organizations and shape the future of go-to-market orchestration.”
Katy’s appointment follows the transition of Evan Liang, LeanData’s Co-founder and former CEO, into the role of Chief Strategy Officer.
“I knew it was time for a different kind of leader to guide LeanData into the next phase of growth,” said Liang. “Katy brings enterprise experience, a customer-first mindset, and a deep understanding of our business. She is exactly the right person to lead LeanData into the future.”
Under Keim’s leadership, LeanData will continue its focus on intelligent GTM orchestration for revenue teams, while expanding its influence in the B2B technology landscape.
About LeanData
LeanData is the gold standard in complex go-to-market orchestration and an essential element of the modern RevTech stack. The LeanData GTM Orchestration platform, powered by No-Code Automation, simplifies and accelerates coordination of all the people, processes and plays needed to transform buyer signals into buying decisions. LeanData is inspiring a global movement among its 1,000+ customers and community of 5,000+ OpsStars worldwide, empowering them with operations excellence that translates into compelling buyer experiences and competitive advantage.
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