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Buying Groups

Buyers don’t buy alone.

Missed signals mean missed revenue. In complex sales, decisions are made by groups — not individuals.

That’s why your go-to-market strategy needs to capture, manage, and track every buying group.
Buying Groups Blueprint Buying Groups Edition

GOODBYE LEADS,
HELLO COMMITTEES

LeanData uses AI to uncover the role and influence of each buying group member across the journey. Align your GTM teams with signal-driven actions that engage every buyer, accelerate decisions, and increase win rates.

Drive More Revenue with Buying Groups

2 x

Increase in win rates

> 30 d

Deal velocity

15 %

Increase in uncovered opportunities

BUYING GROUPS BLUEPRINT

See how AI maps the real decision-makers behind your deals and builds your unique buying group strategy.

  • Uncover historic patterns across opportunities to identify buying group members, roles, and influence
  • Pinpoint the touchpoints that drive outcomes and align teams around what truly moves deals forward
  • Establish baseline metrics and ongoing measurement to prove ROI and guide the evolution of your buying group motion

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BUYING GROUPS EDITION

Discover how intelligent orchestration activates a buying group strategy in your CRM so your teams never miss the moment to engage.

  • Automate the creation, tracking, and orchestration of buying groups without disrupting existing sales processes
  • Use AI to surface and assign roles across the opportunity lifecycle, giving teams clarity on who matters most
  • Gain complete visibility into engagement and influence with Journey Tracker insights that accelerate decisions and increase win rates

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LeanData Orchestrator software creating a B2B Buying Group lead scoring model

Smarter Strategies. Stronger Execution.

Blueprint uses AI to reveal members, roles, and touchpoints. Edition brings that strategy to life in your CRM with automation, tracking, and visibility. Together, they drive more wins.
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