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BUYING GROUPS BLUEPRINT

BUILD A STRONG FOUNDATION FOR YOUR BUYING GROUPS GTM STRATEGY

Transform your GTM approach from a lead-centric model to an opportunity-focused powerhouse. Develop the strong data foundation you need to build, validate, and execute your buying groups strategy.

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DEFINE THE ECONOMIC RATIONALE

Discover Your Entire Buying Committee

Connect the dots between people influencing deals and reveal the full picture of your target accounts.

  • Analyze all CRM data to identify patterns in how opportunities are won
  • Measure the impact of marketing and sales touchpoints across the entire buying journey
  • Map all contacts to specific buyer personas, allowing teams to easily action on buying groups
LeanData Blueprint B2B sales software capturing digital buying signals
UNDERSTAND YOUR BUYERS

Discover Your Complete Audience

Connect seemingly disparate people and personas influencing deals and impacting accounts.

  • Analyze all CRM data to uncover trends in Opportunities
  • Evaluate marketing & sales signals, measuring key moments along the buying journey
  • Easily action on Buying Groups with Contacts mapped to Personas
LeanData Blueprint software creating a list of buying committee members
UNCOVER BUYER INFLUENCE

Connect Every Buyer to Revenue Outcomes

Craft a winning strategy by connecting every buyer and signal to opportunity outcomes, revealing what truly drives revenue.

  • Identify all members of the Buying Group and the roles they play in the sales cycle
  • Pinpoint how each role contributes to sales velocity and success
  • Export buying group data to your preferred BI tool and uncover repeatable patterns to close more deals
LeanData blueprint software capturing buying signals from a buying committee

Identify Winning Patterns with LeanData Blueprint

Stop guessing and start building your data-driven buying groups GTM strategy. Leverage your own historical sales patterns to identify critical buying group members, understand influential touchpoints, and create a data-driven plan for revenue growth.
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