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BUYING GROUPS EDITION

Harness the Power of Buying Groups

Selling to a committee isn’t new. But being able to effectively orchestrate your buying group motion within your CRM is a competitive advantage. Empower your revenue team to collaborate, make data-driven decisions, and engage every stakeholder in the buying journey.

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LeanData Orchestrator for a B2B Buying Groups go-to-market motion
EASILY CREATE BUYING GROUPS

Unmask the Players

Create a single source of truth that aligns all teams around buying groups and the role each person plays in the purchasing cycle.

  • Leverage AI-powered automation to add personas to the Buying Group roles influencing sales outcomes
  • Automatically create and update buying groups using logic based on product, business unit, geography, or any other attributes
  • Easily pass ownership from Marketing to Sales, turning Buying Group Members into Contact Roles
LeanData Orchestrator software managing the members of a B2B Buying Group
TRACK SIGNALS EVERY STEP OF THE WAY

Turn Complex Buyer Signals into Actionable Insights

Transform raw data into a clear map of the buying journey. Identify key players, understand their roles, and track engagement to focus your team’s efforts where they matter most.

  • Manage and visualize complex journeys for every Buying Group
  • Track every interaction and signal from every member, both before and after an opportunity is created
  • Understand which members play different roles across opportunities
  • Pinpoint missing personas within an account and launch targeted plays to engage them in the buying cycle
LeanData Orchestrator software creating stages of an Opportunity in Salesforce
ENGAGE EVERY STAKEHOLDER

Secure Your Sales Pipeline

Equip your reps with a complete picture of the buying committee to unlock the power of deeper connections and win more deals.

  • Provide reps with a holistic view of every buying journey, including all marketing and sales touchpoints, to facilitate more meaningful conversations
  • Easily evaluate which signals and interactions are most influential in moving a deal forward, and prioritize high-impact actions
  • Enable your team to engage the right stakeholders at the right time, turning interactions into revenue
LeanData Buying Groups Edition software using the Opportunity object in Salesforce for a Buying Group motion

POWER YOUR BUYING GROUPS STRATEGY WITH LEANDATA

Discover why Enterprise Fortune 500 companies trust LeanData to orchestrate their buying groups strategy, streamline their business transformation, and drive predictable revenue growth.
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