The 2024 OpsStars Award for Digital Transformation goes to:

Juniper Networks

Even well-established companies like Juniper Networks, a multinational networking software company generating over $5 billion in revenue, continually seek opportunities for growth and optimization in their GTM strategies.

As part of their digital transformation, business and operational leaders agreed to streamline the Sales and Marketing funnel and transition to a unified ABM approach.

Significant outcomes include:

• 40% match improvement overall, enabling 10% more LeanData-converted Contacts associated with meetings.
• The global SDR team saved an average of 35.5 hours per month on manual effort.
• Marketing campaign creation time was reduced from multiple days to just a few minutes.

Congratulations Juniper Networks!