With traditional lead-centric processes falling short, tighter budgets, and increased pressure to grow revenue efficiently, the Buying Groups go-to-market motion is gaining momentum.
The most common question we hear is:
WHERE DO I START?
After guiding many LeanData customers through this transformation, we’ve developed a highly-effective phased approach.
In this guide, we’ll break down the Buying Groups Adoption Journey, and provide you with a roadmap for success.
Shifting to a Buying Groups motion means:
- Evaluating your internal processes
- Understanding industry best practices
- Mastering data management strategies
- Possibly adopting new technologies
More than just strategy, this shift impacts the cultural and operational mindset for your sales and marketing teams.
But here’s the good news: you can start with Buying Groups today. All you need is your CRM and LeanData.
Let’s get the ball rolling.
