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The Buying Groups Adoption Journey

With traditional lead-centric processes falling short, tighter budgets, and increased pressure to grow revenue efficiently, the Buying Groups go-to-market motion is gaining momentum.

The most common question we hear is:

WHERE DO I START?

After guiding many LeanData customers through this transformation, we’ve developed a highly-effective phased approach.

LeanData CEO Evan Liang on operationalizing B2B Buying Groups

In this guide, we’ll break down the Buying Groups Adoption Journey, and provide you with a roadmap for success.

Shifting to a Buying Groups motion means:

  • Evaluating your internal processes
  • Understanding industry best practices
  • Mastering data management strategies
  • Possibly adopting new technologies






More than just strategy, this shift impacts the cultural and operational mindset for your sales and marketing teams.

But here’s the good news: you can start with Buying Groups today. All you need is your CRM and LeanData.

Let’s get the ball rolling.


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Buying Groups Readiness Assessment

Is your revenue team ready for Opportunity-centric motion based in Buying Groups? Use this assessment to gauge your organization’s readiness and value potential.