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Harvard Business Review research report sponsored by LeanData
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Harvard Business Review Research Report: Aligning Go-to-Market Execution with Strategy

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Video

Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales,...
Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo...
Solution Brief Why More Revenue Teams Are Breaking Up with Chili Piper

Why More Revenue Teams Are Breaking Up with Chili Piper

Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why...
Video

Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue...
eBook The Enterprise Guide to Choosing Lead Management Software ebook

The Enterprise Guide to Choosing Lead Management Software

Most lead management decisions fail quietly. The impact shows up in missed signals, slower...
Webinar purple background, MQLs to Buying Groups webinar. Featuring three speakers: Amy Hawthorne (Principal Analyst, Forrester), Jean Cameron (Sr. Director, Field & Channel Marketing Demandbase), and Jim Bell (CMO, LeanData)

From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups....