Video
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.
Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Solution Brief
Why More Revenue Teams Are Breaking Up with Chili Piper
Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why LeanData is the smarter choice.
Webinar
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Webinar
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
Solution Brief
LeanData + Demandbase
See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.