HBR Research: Rethinking Go-to-Market Execution for Complex Buyer Journeys
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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Webinar
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Webinar
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
Solution Brief 
LeanData + Demandbase
See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.
Interactive Tour
BookIt for Forms: Interactive Tour
Scheduling meetings with buyers doesn’t have to be a hassle. Automate the process from start to finish: instantly qualify and book meetings through webforms or chatbots, ensure smooth handoffs between team members, and set up custom scheduling rules—no coding needed
eBook 
CMO’s Guide to Buyer Journey Orchestration
Hitting every MQL target can still leave pipeline short. Learn how buyer journey orchestration helps move beyond MQLs and align pipeline to real B2B buying behavior.
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