Solution Brief

Is Your Organization Ready for a Buying Group Motion?

Is your organization stuck on a hamster wheel of MQLs that don’t convert and don’t result in revenue?

A new, Opportunity-centric go-to-market motion is rolling in and delivering results:

  • Improved conversions
  • Streamlined efficiency
  • Increased revenue
  • Enhanced alignment

Here’s Why the Opportunity Object Works Best

The Opportunity object acts like a container tied to a solution. It has the ability to hold multiple contacts from a Buying Group. This object not only reflects how sellers think, it matches how buyers buy.

Is your revenue team ready for an Opportunity-centric motion based in Buying Groups? Use this checklist to gauge your organization’s readiness and value potential.

Want an instant readout? Take the online assessment here.

  • Buying Groups
  • Revenue Orchestration

Related Resources

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The Business Case for Buying Groups

Dive into Buying Groups with perspectives and advice from marketing leaders blazing a trail in this powerful go-to-market motion.