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Harvard Business Review research report sponsored by LeanData
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HBR Research: Rethinking Go-to-Market Execution for Complex Buyer Journeys

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Solution Brief Executive Summary - Aligning Go-to-Market Execution with Strategy to Better Address Complex Buyer Journeys Harvard Business Review Research Report Sponsored by LeanData

The B2B Go-to-Market Execution Gap: HBR Research Executive Summary

HBR surveyed B2B professionals and found that most organizations know GTM strategy matters, but far fewer can execute it effectively. This summary breaks down the key findings.
Solution Brief

Transform Account Hierarchies into GTM Opportunities

A fragmented view of your accounts is diminishing your revenue potential; see the full picture.
eBook 7 Steps to Orchestrating a Winning Account-Based Marketing Strategy

7 Steps to Orchestrating a Winning Account-Based Marketing Strategy

Learn the 7 key steps to a practical framework for orchestrating account based marketing at enterprise scale.

Video

The Future of GTM: Connecting AI SDRs to LeanData

Jake Thomas explains how Tealium plugged a new AI SDR agent directly into their existing LeanData architecture
eBook Harvard Business Review research report sponsored by LeanData

Harvard Business Review Research Report: Aligning Go-to-Market Execution with Strategy

Harvard Business Review Analytic Services asked 522 professionals how they execute GTM strategy amid complex, AI-influenced buyer journeys.

Customer Story

How Zoom Used Intelligent GTM Orchestration to Break Down Operational Silos & Increase Revenue

By breaking down silos and leveraging LeanData’s Intelligent Go-to-Market Orchestration, Zoom transformed their GTM operations, achieving faster lead routing and a significant increase in conversion rates.