See why Palo Alto Networks selected LeanData to orchestrate their buying groups motion.

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Webinar

Navigating New Markets With ABM: A ServiceMax Case Study

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Find out from Emily Kono (Field Marketing Manager, LeanData) and Pat Oldenburg (VP, Demand Marketing & Operations) on how ServiceMax is navigating new markets through the use of Account-Based Marketing (ABM). 

View this on-demand webinar to gain insights on:

  • Current market challenges and how ABM can help overcome them
  • How ServiceMax is leveraging LeanData in its ABM strategies
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  • Account-based
  • Marketing
  • Operations

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Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.