Customer Story

Rocket Software Increases Marketing Qualified Lead Velocity by 75%

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In June 2022 Alex Wolff joined Rocket Software and quickly found himself and his team immersed in a lead transformation project. They needed to implement a new strategy and solution without disrupting any current processes.

They wanted a solution in place that could be managed by Ops rather than a technical team who could take a long time to make changes. With a highly customized lead flow, they also needed to know that the mechanism behind Lead-to-Account Matching & Routing would be 100% accurate, or as close as possible.

Alex says LeanData is “super user friendly”, easy to learn and easy to train the Ops team on. It also makes everything easy for sales, giving them everything they need for the accounts they are working.

Just a little over a year since launching this initiative, Alex says LeanData powers everything they do with handoffs between marketing and sales and they’ve seen a 75% increase in marketing qualified lead (MQL) velocity.

In September 2023, Rocket Software was recognized with an OpsStars Award for this project. You can read more here.

IT Services and Consulting
Waltham, MA
Interview With
Alex Wolff, Senior Manager, Marketing Technology & Operations

About Rocket Software

Rocket Software partners with the largest enterprises, in all industries, to solve their most complex IT challenges, across infrastructure, data, and applications — with solutions that simplify, not disrupt their modernization journey. Trusted by over 10,000 customers, Rocket Software helps enterprises modernize in place with a hybrid cloud strategy, so they don’t need to re-platform or build from the ground up. The company’s 2,600 global employees work with customers to accelerate and optimize their modernization journey while meeting evolving market needs. Rocket Software is a privately held U.S. corporation headquartered in the Boston area with centers of excellence strategically located throughout North America, Europe, Asia and Australia. Rocket Software is a portfolio company of Bain Capital Private Equity.


  • Account-based
  • Customer Story
  • Lead Management
  • Lead Routing
  • Lead-to-Account Matching
  • Operations
  • Routing
  • Sales
  • Tech Stack

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