Why create a new opportunity when an existing one just needs a spark? When a fresh new buying signal emerges on an old opportunity, it’s the perfect time to reengage. Watch as Dan Roth, Marketing Automation Senior Manager at Veeam, walks through his framework for recycling opportunities– using LeanData to identify existing deal cycles, matching new intent signals to them, and automatically notifying sellers via Chatter to re-engage stale deals.

Want to see the full conversation? Catch it here in our Customer Spotlight Webinar with Veeam.