Learn how Dan Roth and the Marketing Automation team moved beyond traditional one-to-one lead scoring to an automated, broader buying group model that eliminated manual triage and allowed their SDR organization to scale. Veeam decided to move away from granular, person-level scoring to a sophisticated Buying Group model that provides the “big picture” of account engagement automatically. 

In this clip, Dan Roth, Marketing Automation Senior Manager at Veeam, highlights the core pain point of Sales & Marketing misalignment and the manual burden placed on SDRs to “pull the pieces together” when fed individual buying signals. 

Want to see the full conversation? Catch it here in our Customer Spotlight Webinar with Veeam.