Blog
Turning GTM Complexity Into Operational Confidence: What High Growth Teams Do Differently
Facing increasing pressure to move faster while managing more signals, regions, and roles? Learn how high growth teams manage GTM complexity, with real examples from Drata’s GTM operations.
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How To Start a B2B Buying Groups Motion the Smart Way
Most companies already have everything they need to start using a buying groups GTM motion. Learn the steps you need to connect the dots.
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Build, Extend or Buy? A Framework for GTM Leaders
Learn how to decide whether to build, extend, or buy your GTM system with real-world examples and a practical decision framework.
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The Art of Troubleshooting: How Ops Leaders Keep GTM Running
The difference between firefighting and flawless execution? Mastering the art of troubleshooting to keep GTM systems running smoothly.
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Fixing GTM Cracks: Join LeanData at Inbound 2025
Is your HubSpot and CRM setup creating GTM chaos? Discover how Ops leaders tackle the two-system challenge and build a GTM execution framework that scales.
Blog
Your Guide to the GTM Orchestration Maturity Model
The GTM Orchestration Maturity Model reveals where your strategy stands today and the exact steps to take it to the next level.