Building the Mission-Critical Sales Stack for SDR Success

Leads are the lifeblood of every business’ go-to-market (GTM) processes, and Sales Development Representatives (SDRs) are frequently the very first touchpoint between an organization and its prospects.

SDRs focus almost entirely on sales prospecting, executing outreach strategies, qualifying leads and guiding those qualified leads further down the sales funnel, eventually to Account Executives (AEs) to engage in closing discussions. 

Just as AEs are empowered to focus on their highest value-added activities by the work output provided by SDRs, SDRs are, in turn, empowered in part by the enabling technologies that allow them to focus on the activities that hold the highest expected return. Below, the infographic “5 Must-Haves for Every SDR Stack” provides an overview of the must-have technologies to incorporate into your revenue team’s sales stack.

  • Sales Development Representatives
  • sales stack
  • SDR
  • sdr stack
  • sdr tech stack
  • SDRs
About the Author
Ray Hartjen

Ray Hartjen is an experienced writer for the tech industry and published author. You can connect with Ray on both LinkedIn & Twitter.