Resource Center

OpsStars 2025: Award-Winning Ops Stories
From AI-powered transformation to lead management, this ebook features the 2025 OpsStars Award winners and their stories of innovation and impact. See how top companies like Uber, Zoom, Veeam, Rockwell Automation, and others are redefining what’s possible in GTM operations.
2025 OpsStars Awards: Buying Groups Trailblazer Award
Veeam claimed the 2025 OpsStars Buying Groups Trailblazer Award by ditching the outdated lead model and rallying global teams around buying groups. Read about their bold transformation.
2025 OpsStars Awards: AI-Powered Program of the Year
Learn how Uber Technologies, winner of the 2025 OpsStars AI-Powered Program of the Year, reimagined sales with an AI co-pilot that cuts research time, sharpens outreach, and speeds up deal cycles.
2025 OpsStar of the Year Nicole Looker
Discover how Nicole Looker unified Rebuy’s GTM teams, automated processes, and drove measurable growth to become the 2025 OpsStar of the Year.
2025 OpsStars Awards: Account-Based Program of the Year
Meltwater is the 2025 OpsStars winner for Account-Based Program of the Year. Discover how they built an automated system to fix lead misrouting and turn intent signals into opportunities.
2025 OpsStars Awards: The Constellation Award
Zoom’s Marketing Operations team broke down silos, streamlined processes, and drove faster revenue impact across Sales, Marketing, and Channel teams — earning them the 2025 Constellation Award.
2025 OpsStars Awards: Lead Management Transformation <1,000 Employees
Discover how ExtraHop fixed its stalled GTM engine by transforming lead management. See the results of their award-winning Ops-led initiative.
2025 OpsStars Awards: Lead Management Transformation >1,000 Employees
Discover how Samsara's Marketing Operations team centralized routing, improved speed and visibility, driving faster response times, higher conversion rates, and stronger pipeline growth.
2025 OpsStars Awards: Digital Transformation Award
As the Winner of the 2025 OpsStars Award for Digital Transformation, Rockwell Automation unified global teams, automated routing, and empowered regional leaders. View their results here.
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.
What’s New With LeanData: Product Edition | August 2025
Watch as the LeanData Product team walks through the latest updates to the Revenue Orchestration Platform and BookIt in What’s New With LeanData: Product Edition