The Intelligent GTM Orchestration Blog
From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
Whether you joined in person or missed the events, we’ve got you covered with a roundup of the key highlights from both OpsStars and Dreamforce 2024.
LeanData vs ZoomInfo Operations/Ringlead: Which is Better?
What are the real differences between LeanData vs. ZoomInfo Operations/Ringlead? Educate yourself here.
Best B2B Tech Tools for a Buying Groups Motion
Operationalizing a Buying Groups motion requires the right tools. Learn the key players in the Buying Groups tech space.
Buying Groups & Intent Signals: Creating an Operational Pilot in 3 Steps
Discover how a Buying Group strategy can boost your revenue. TechTarget CMO John Steinert shares a 3-step pilot to close more Opportunities with the same effort.
Top 5 Sales Tools for your Sales Tech Stack: A Seller’s Perspective
What sales tools do sales reps find the most helpful? Make sure you have these five in your tech stack.
Buying Groups, Buying Groups, Buying Groups! What’s all the buzz about?
The creation of B2B Buying Groups no longer needs to lie completely on the shoulders of your SDRs. Get the 411 on a Buying Group motion.
Understanding the Dynamics of Buying Groups in B2B Sales
Learn how to engage with Buying Groups and proactively anticipate changes in group dynamics.
Converting to a Contact-Only Model in Salesforce Using LeanData
Ready to ditch the Lead-object and run a Contact-Only model? Learn how it's done with LeanData.
4 GTM Efficiency Trends Every B2B Leader Should Watch
Enterprise B2B leaders are rethinking growth strategies — see the four GTM efficiency trends that will shape the future.
Opportunity-Centric Buying Groups, the New B2B Sales Strategy
Learn the steps to transition from a traditional MQL model to an Opportunity-based approach focused on Buying Groups.
Adopting a Buying Group Motion in 4 Essential Phases
Transitioning to an opportunity-centric motion based in buying groups is the ultimate GTM sweet spot. Learn how to implement in four phases.
5 Proven Strategies for Converting Event Attendees into Leads
Unlock the secrets to converting event attendees into leads at sponsored events and trade shows.



