The Intelligent GTM Orchestration Blog

Scaling Enterprise GTM Execution without Slowing Down
Growth adds complexity. Here’s how GTM leaders keep execution fast, precise, and aligned even as enterprise teams and processes expand.
How AI is Powering the Future of Buying Groups
AI is changing how GTM teams identify, track, and engage with buying groups. Here’s how LeanData’s latest AI capabilities lead the way.
Buying Groups vs. ABM: What’s the Difference?
Understand the difference between Buying Groups and ABM, and learn how to choose the right strategy for your go-to-market team.
Inside the Framework for Intelligent GTM Orchestration
Learn how enterprise leaders are using intelligent GTM orchestration to align teams, automate workflows, and drive consistent revenue growth.
How Marketing Ops Led a GTM Transformation at Palo Alto Networks
Discover how Marketing Ops at Palo Alto Networks led a GTM transformation that boosted conversions, pipeline, and executive buy-in.
5 Ways LeanData Variables Streamline Your Routing
Think your LeanData graph is fully optimized? LeanData variables could be the simplest unlock for cleaner, faster, more scalable logic.
Buying Groups: The Missing Link in ABM Execution
You spent big on ABM tools, but opportunities still stall? Buying Groups may be the missing link between strategy and revenue.
How to Modernize Insurance Quote & Claim Distribution
Still routing insurance quotes and claims manually or through outdated systems? Discover a faster way to modernize without ripping out your CRM.
How ChowNow Streamlines the Entire Customer Journey with LeanData
ChowNow built a high-speed, high-precision revenue engine using LeanData—and the results changed how they sell, route, and onboard customers.
Why B2B Lead-Based GTM Strategies Are Failing & How Buying Groups Fix It
Ditch the lead-based GTM strategy that’s draining your pipeline. A B2B buying groups motion could be the shift that drives real revenue.
How to Simplify & Future-Proof Your LeanData Routing Graph
The secret to faster fixes, cleaner handoffs, and fewer routing headaches? A LeanData routing graph that’s built to adapt. Here’s how to get there.
How to Get Executive Buy-In for Your GTM Tech Stack
Want to stop hearing "No" from the C-Suite? Learn how Ops leaders win hearts, minds, and budget with this internal selling strategy.