From MQLs to Margaritas

Dreamforce week has no shortage of noise. LeanData is here to make sure what you take home isn’t just swag, but strategies that actually matter.

After all, it’s the week where your calendar fills up faster than your inbox and where finding coffee is a competitive sport. 

Fortunately, LeanData’s going to add a little fun to the chaos. Between OpsStars, happy hours, lounges, and a spicy session about the fate of the MQL, we’ve got you covered.

So grab your planner (and maybe some comfortable shoes) because here’s your guide to where you’ll find us.

OpsStars 2025 at The Mint

First things first: OpsStars. 

On Wednesday, October 15, from 9 am to 5 pm, the San Francisco Mint becomes the operations epicenter of Dreamforce week. If you work in RevOps, GTM, Sales Ops, or Marketing Ops, this is your event. Best of all, registration is free. Grab your spot here.

Next, explore the agenda to map out your day. Like frameworks and strategy? There’s a session for you. Prefer real-world war stories? You’ll find those too.

Plus, stop by the LeanData Lounge inside The Mint. It’s open all day with coffee, swag, and conversations waiting for you. Then at 12 pm, we’re serving lunch. It’s the perfect mid-day break.

And if you’d like to go deeper, you can book a meeting with our team to see how we’re helping companies orchestrate their GTM motions.

Club6 Happy Hour with LeanData & 6sense

Tuesday night deserves a proper kickoff, and we’ve got just the thing. LeanData is teaming up with 6sense for the Club6 Happy Hour on October 14th from 5 to 6 pm.

Where’s the party? At Tropisueno, a Mexico City-inspired oasis just five minutes from Moscone Center at 75 Yerba Buena Lane. 

Think margaritas, tacos, and plenty of networking energy. Consequently, this event fills up quickly. Reserve your spot here before the list closes.

Dreamforce Session: The MQL Is Dead. Long Live the MQL

Start your Tuesday morning at Dreamforce with a thought-provoking session led by LeanData CEO Katy Keim and Aristomenis Capogeannis of NVIDIA. The topic? The MQL Is Dead. Long Live the MQL.

• When: Tuesday, October 14, 8:30 am
  
• Where: Metreon AMC, Level 3, Theatre 9
  

Reserve your seat here.

Why attend? Because traditional lead-based strategies often overlook critical personas in complex deals. 

Plus, you’ll learn how to align data, systems, and teams around buying group engagement. Bring the Salesforce Events Mobile App and headphones to follow along with Live Session Audio.

Visit LeanData at Dreamforce Booth #513

Next, stop by Booth #513 in the Dreamforce Expo Hall. We’ll be there from October 14 to 16 with live demos and plenty of conversation about how revenue teams are tackling GTM challenges.

Think of it as a pit stop during the conference: you’ll leave with ideas, connections, and maybe some new swag. Have you seen our otters?

And if you want a deeper dive, you can schedule a dedicated meeting with our team during Dreamforce.

Informa TechTarget, LeanData, & OpFocus Happy Hour at The Treasury

Because one happy hour is never enough, join us for a more intimate gathering co-hosted with Informa TechTarget and OpFocus.

• When: Tuesday, October 14, 5:30 pm
  
• Where: The Treasury, 200 Bush St, Suite 101
  

This exclusive event is intentionally small, which makes it a great chance to have meaningful conversations. Plus, The Treasury is one of San Francisco’s most unique cocktail lounges. RSVP here.

Design Your Perfect Your Dreamforce Week with LeanData

Dreamforce week moves fast, so planning ahead is your secret weapon. We’ve made it easy to see every LeanData activity in one place — just check out our event hub.

So first, bookmark the OpsStars agenda. Next, RSVP for happy hours. Then, make time to stop by Booth 513 at Dreamforce.

And if you get lost, follow the trail of coffee cups. It usually leads to the LeanData Lounge.

We’ll see you in San Francisco.