GTM Connected: Event Lead Management

A great booth conversation shouldn’t end with a scanned badge and a Salesforce scramble. Days pass, the energy fades, and leads fall through. The teams winning at events have closed that gap.

Join us to see how LeanData makes that happen. If a prospect is ready to book, LeanData surfaces the right rep’s calendar and gets time on the books before they walk away. After the event, the AI Inference Node reads booth notes and classifies intent so every lead gets the right follow-up before it’s too late.

You’ll learn:

• How to book qualified meetings directly from the event floor, with the booth rep and account owner on the same invite

• What happens automatically behind the scan: account matching, routing, and campaign attribution in Salesforce

• How the AI Inference Node can help turn raw booth notes into classified leads and rep-ready outreach

GTM Connected is an ongoing webinar series from LeanData exploring the real-world use cases that drive revenue across the full customer journey.