SANTA CLARA, Calif., Feb. 4, 2026 — LeanData announced today that Dave Ginsburg has joined the company as Chief Customer Officer. In this role, Ginsburg will lead LeanData’s customer strategy, driving adoption, lifetime value, and consistently delivering excellent experiences as the company advances its vision for Intelligent Go-to-Market (GTM) Orchestration.
Ginsburg’s appointment reflects LeanData’s belief that efficient growth begins with delivering outcomes for its customers. As revenue motions grow more complex and systems more fragmented, LeanData’s differentiator is helping enterprises translate strategy into reliable execution across marketing, sales, and customer teams.
Ginsburg brings a sophisticated, consultant-led approach to customer experience, honed over a career of scaling high-growth SaaS giants. Previously, he held senior customer leadership roles at Box, UserTesting, Forethought, and eBay, where he built high-impact success teams, developed playbooks that improved adoption, accelerated onboarding, and strengthened cross-functional partnerships with sales and product. Having begun his career in consulting, Ginsburg specializes in building repeatable frameworks that bridge the gap between product innovation and customer value.
“Dave combines deep operational discipline with expertise for what enterprise revenue teams are navigating,” said Katy Keim, CEO of LeanData. “He understands that customer trust is earned through consistency, clarity, and follow-through. As LeanData becomes the execution layer across the revenue lifecycle, Dave’s leadership will ensure we deliver not just a reliable platform, but also the business impact our customers expect.”
Ginsburg joins LeanData at a moment when B2B organizations are seeking to reduce friction across their GTM systems while maintaining high standards for data, coordination, and buyer experience. His mandate centers on helping customers see clear value early, deepen adoption over time, and foster customer advocacy.
“I’ve spent my career learning a simple lesson: growth is sustainable only when customers are truly successful,” said Ginsburg. “At LeanData, that means pairing strong technology with strong customer partnerships, so teams can move from fragmented handoffs to coordinated action and focus on what matters most: their buyers and their outcomes.”
Under Ginsburg’s leadership, LeanData will continue to invest in implementation quality, proactive support, and lifecycle practices that align customer experience with its broader GTM strategy. This complements LeanData’s platform, which integrates buyer signals, automates workflows, and generates insights that help enterprises align execution with the buyer journey.
About LeanData
LeanData helps B2B enterprises fuel efficient growth by aligning marketing, sales, and customer service execution with the buyer journey. Our Intelligent GTM Orchestration platform acts as the connective tissue across the revenue lifecycle, integrating and normalizing buyer data, automating signal-driven workflows, and delivering AI-powered insights. The result is faster, cleaner execution and the ability to adapt GTM motions with agility without coding. More than 1,000 leading companies and a community of 5,000-plus OpsStars rely on LeanData to achieve speed to lead, higher conversions, accelerated pipeline, and predictable growth by turning buyer signals into coordinated action.
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