Account-Based Marketing

USE CASE

Scale a Winning ABM Strategy

Transform how you capture, route, and act on buyer signals from your target accounts with LeanData’s Intelligent GTM Orchestration platform. Provide a unified view of accounts and drive coordinated action between sales and marketing to fuel your ABM success.

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Eliminate Guesswork, Maximize Every Account Signal

Stop leaving revenue on the table. LeanData’s account-based marketing (ABM) solution transforms buyer signals into immediate action, ensuring every high-intent account connects with your team the moment they’re ready to engage.

Prioritize High-Value Buyer Signals

Strengthen account engagement with intelligent signal prioritization.

Instant Signal Recognition – Identify qualified, high-intent accounts as soon as they engage
Zero Research Time – Eliminate lengthy account research with AI-powered context
Leverage Past Relationships – Trigger targeted outreach to previous customers who show new intent
Smart Prioritization – Route the hottest accounts and contacts first, every time

Prioritize the most valuable buyer signals

Unify Data Across Your Entire Tech Stack

Create a single source of truth for account and contact intelligence.

360-Degree View – Unify data from CRM, MAP, intent, and engagement platforms
Real-Time Sync – Integrate buying signals from across your systems instantly
Complete Context – Deliver full account journey visibility to every team member
Seamless Handoffs – Ensure nothing falls through the cracks across your ABM plays

Eliminate manual process and improve selling activities

Automate ABM Revenue Processes from Salesforce

Build your entire ABM orchestration in one place. Centralize automation logic, eliminate custom code, and reduce API complexity while maintaining complete control and visibility.

Centralized Automation – Manage all account- and contact-based routing logic in one platform
Reduced Complexity – Eliminate duplicate processes across multiple tools
Instant Troubleshooting – Identify and resolve issues immediately
Easy Change Management – Update ABM processes without developer dependency

Transform Your ABM Processes with LeanData

Engage high-intent accounts

Transparency for reps

Improve ABM motions

Maximize your ABM tech

Prioritize the right accounts for every rep

Identify the accounts most likely to convert by leveraging AI-driven insights. Notify reps of these signals, set SLAs, and enable timely engagement with all relevant context at their fingertips.

Remove ambiguity and data overwhelm

Disparate account-based signals and insights can overwhelm your team. Automatically take action on the right signals on behalf of reps. Flag other signals they need to address with any additional context from your CRM.

Trigger the right actions from campaign member updates

Reps need to know when specific buyers show intent, so they can engage them in the right context. Leverage campaign membership updates to automatically add new buyers to campaigns, aligning marketing and sales efforts.

Act faster on account-based signals

Account-based orchestration can be complex, requiring the integration of multiple technologies. Streamline the process and ensure each platform supports your GTM teams by automating repetitive tasks and simplifying decision-making, so they can focus on driving results.

Transform your operational performance while accelerating ABM-driven growth

12 %

improve conversion rates with faster inbound/outbound lead routing

20 %

reduce revenue loss from inaccurate lead routing

89 %

of LeanData users agree that LeanData provides greater clarity in understanding the buyer journey

60 %

of LeanData users agree that LeanData provides actionable insights for GTM success

See ABM in Action

Learn how LeanData’s Intelligent GTM Orchestration connects every account signal to immediate action, fueling ABM success.