The 2025 OpsStars Award for Digital Transformation goes to:
Rockwell Automation
Rockwell Automation’s Revenue Operations and Marketing Operations teams led a global initiative to modernize their go-to-market infrastructure during the company’s broader Demand-to-Renew transformation and Salesforce CRM migration.
Manual lead routing, siloed systems, and inconsistent processes had slowed response times and limited visibility. To solve this, Rockwell implemented LeanData to automate routing, improve reporting, and introduce CRM visibility into distributor-led opportunities for the first time.
The team empowered regional leaders to manage their own routing logic and buying group creation, holding global training sessions and certifications to build internal expertise. The result is a connected, data-driven system that drives faster qualification, collaboration, and accountability across every region.
Operational Results
- Lead qualification time reduced from 7 days to under 5 minutes
- Reporting accelerated from 48 hours to real time
- 8 regional team members certified and onboarded
- 81% global training completion rate
- CRM visibility enabled for distributor-led opportunities
