4Ps of Revenue Protection Infographic

In the 2023 OpsStars opening keynote, LeanData Sr. Director of Revenue Operations, Christine Maxey, shared a revenue protection strategy she recommends in a down economy. Maxey refers to the revenue plays within this strategy as the “4Ps.”

For ops pros, it’s invaluable to know how to scale and know when to pull back. In a down market, priorities shift in RevOps: spending, the size of Ops teams, and where Ops pros allocate their time. While the four Ps may sound like revenue generation, these four pillars also serve as revenue protection. 

The 4Ps of Revenue Protection Infographic
  • Lead Management
  • Lead Routing
  • Operations
  • OpsStars 2023
  • Revenue Orchestration

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