Account-based Marketing (ABM) is a growth strategy based on account awareness where an organization identifies and engages with individual customer accounts as markets of one. Very much different than a one-size-fits-all approach to prospective future customers, an ABM strategy targets specific accounts with customized, personalized campaigns.
And, it works!
Consider the following:
- 87% of B2B marketers agreed ABM delivers a higher ROI than other marketing activities (ITSMA)
- Companies deploying ABM generated 200% more revenue for their marketing efforts compared to those that don’t (FlipMyFunnel)
- Companies using ABM for at least one year realized a 10% increase in revenue, while 19% of companies reported revenue growth of over 30% (DemandBase)
- 91% of marketers who use ABM indicated larger deal sizes, with 25% stating their deal size being over 50% larger (SiriusDecisions)
Read the eBook to discover the 7 Steps to Building a Winning Account-Based Marketing Strategy:
1: Conduct a Diagnostic Assessment
2: Align the Functions of Your Revenue Team
3: Identify Target Accounts
4: Create & Curate Content for Target Accounts
5: Design ABM Playbooks
6: Measure & Analyze
7: Continuously Improve
