HBR Research: Rethinking Go-to-Market Execution for Complex Buyer Journeys
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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Video
LeanData Customer Spotlight: Palo Alto Networks
Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
Webinar
LeanData Customer Spotlight: ChowNow
Get an inside look at how ChowNow uses LeanData to accelerate every step of the customer journey – from rapid lead response to efficient customer onboarding.
Video
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
Video
Marketing Profs Demo Day: Buying groups Edition demo with LeanData
In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
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