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Speed to Lead in 2026
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Speed to Lead in 2026

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Video

Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Video

Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to show how top GTM teams turn signals into smarter, faster deal cycles.
Webinar purple background, MQLs to Buying Groups webinar. Featuring three speakers: Amy Hawthorne (Principal Analyst, Forrester), Jean Cameron (Sr. Director, Field & Channel Marketing Demandbase), and Jim Bell (CMO, LeanData)

From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy

Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Webinar Purple background with the on-demand webinar title, Home » Webinars » Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups. With speakers: Martin Haasenstrach, Global Channel Marketing, Siemens. Lauren Daley, Director, Marketing Operations, Palo Alto Networks.

Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups

Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
Webinar blue rectangle with title for customer spotlight webinar with Raheel Alam at Affinity

LeanData Customer Spotlight: Affinity

In this webinar, Raheel Alam, 3x LeanData Admin, Certified Expert, and OpsStar of the Year shared how he’s using LeanData to build out a signal-based architecture.