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eBook

The 2026 B2B State of Martech and Revenue Operations Report

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eBook Logos for OpsStars and Veeam, winner of the 2025 Buying Groups Trailblazer Award

2025 OpsStars Awards: Buying Groups Trailblazer Award

Veeam claimed the 2025 OpsStars Buying Groups Trailblazer Award by ditching the outdated lead model and rallying global teams around buying groups. Read about their bold transformation.
Video blue rectangle with image of speakers from Palo Alto Networks

LeanData Customer Spotlight: Palo Alto Networks

Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
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Transform Your GTM: Orchestrating Revenue with Buying Groups Edition

Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.
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Marketing Profs Demo Day: Buying groups Edition demo with LeanData

In this session, we showed how LeanData Buying Groups Edition tapped into Salesforce to give Sales, Marketing, and RevOps full visibility into the actual people driving enterprise decisions.
Webinar purple background, on-demand webinar title: rethinking the MQL webinar. Hosts are: Evan Liang (LeanData), Jeremy Schwartz (Palo Alto Networks), Jillian Coffin (Informa TechTarget) and John Steinert (Informa TechTarget)

Rethinking the MQL: The Rise of Buying Group Strategy in ABM

Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
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Driving Revenue with Buying Groups: LeanData Demo Day

Watch this RevGenius Demo Day session to see how LeanData’s Buying Groups Edition helps revenue teams engage full buying committees and drive more accurate pipeline inside Salesforce. Senior Solutions Consultant Rob Deutsche walks through a 7-step Buying Group Journey to...