Video
Buying Groups Success: How to Start Small & Build Momentum
Forrester’s Amy Hawthorne shares a practical playbook to operationalize buying groups and improve conversions using the stack you already have.
Video
Redefining Revenue Operations with AI & Buying Center Strategies
In this AI-packed OpsStars session, NVIDIA shows orchestration improves data, routing, and seller engagement for postive GTM impact.
eBook
OpsStars 2025: Award-Winning Ops Stories
From AI-powered transformation to lead management, this ebook features the 2025 OpsStars Award winners and their stories of innovation and impact. See how top companies like Uber, Zoom, Veeam, Rockwell Automation, and others are redefining what’s possible in GTM...
eBook
2025 OpsStars Awards: Buying Groups Trailblazer Award
Veeam claimed the 2025 OpsStars Buying Groups Trailblazer Award by ditching the outdated lead model and rallying global teams around buying groups. Read about their bold transformation.
Video
LeanData Customer Spotlight: Palo Alto Networks
Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
Video
Transform Your GTM: Orchestrating Revenue with Buying Groups Edition
Discover how Buying Groups Edition gives full visibility into enterprise deals, improves CRM accuracy, and drives multi-threaded pipeline growth.