The Authoritative Guide to Buying Groups
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
eBook
Video
2026 GTM Predictions & Trends
What will define GTM success in 2026? This on-demand session explores key trends shaping modern revenue teams, including account-centric models, AI governance, and the data foundations required for intelligent orchestration.
eBook
The Authoritative Guide to Buying Groups
This comprehensive guide to buying groups contains everything you need to know about this revolutionary B2B Opportunity-focused motion.
Video
From Alignment to Orchestration: How RevOps Roles Are Evolving
RevOps leaders from LeanData, Sprout Social, and Groq discuss GTM orchestration, AI adoption, and how RevOps roles are evolving beyond alignment.
Webinar
What’s New With LeanData: Product Edition | November 2025
Explore LeanData’s latest updates across Buying Groups, Orchestration, and BookIt—built to power Intelligent GTM Orchestration and efficient growth.
Solution Brief
Why B2B Revenue Teams Choose LeanData Over Traction Complete
Want faster lead response, cleaner data, and clearer insights? See why revenue teams consistently choose LeanData over Traction Complete.
Demo
Building a Connected GTM Motion With LeanData
At ReVolt Demo Day, LeanData’s Mike Madsen and Rob Deutsche showed how Intelligent GTM Orchestration helps revenue teams connect buyer signals, automate actions, and align marketing, sales, and RevOps.
Customer Story
How Brandwatch Doubled Conversion Rates with Intelligent GTM Orchestration
Brandwatch transformed its go-to-market operations by replacing manual lead routing with LeanData’s intelligent GTM orchestration. The result: time to first touch dropped from hours to minutes, and MQL-to-meeting conversion rates doubled.
Video
Telling the GTM Story That Wins Over Boards and the C-Suite
Boards don’t just want numbers, they want proof of disciplined execution. Hear how RevOps experts structure their GTM updates to build trust, show progress, and secure confidence for what’s next.
Video
Shaping the Future of Revenue Operations
Learn practical RevOps strategies from real operators: AI, automation, and data to drive efficient growth and better buying‑group execution.
Video
RevOps After Closed Won: a 4-Pillar Post-Sale Framework
Nicole Looker shares a four-pillar RevOps playbook for handoffs, health, expansion, and renewals to grow revenue after Closed Won.
Video
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Video
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.