Slow, outdated lead distribution is silently wrecking your revenue engine.
When high-intent leads sit idle, hit the wrong inbox, or get buried in broken processes, the result is lost deals, wasted spend, and frustrated teams.
This ebook is your playbook for fixing it.
Winning the Lead Management Distribution Game breaks down the outdated habits holding B2B teams back and shows how to turn lead routing into a true growth engine.
Whether you’re using Round Robin, territory-based, or account-based models, this guide will help you build a smarter system that speeds up handoffs, aligns teams, and fuels pipeline.
What you’ll learn:
- The five principles of modern lead distribution: speed, fairness, fit, transparency, and flexibility
- How to choose and evolve the right routing model for your GTM motion
- The role of data and automation in maximizing speed-to-lead
- Common mistakes (like stale territories and rep conflicts) and how to avoid them
- How Everbridge cut manual work, boosted follow-up speed, and drove faster conversions
If you’re tired of duct-taping your way through lead management, this guide shows you how to fix the foundation and route leads with confidence.
