Terry Flaherty, VP Principal Analyst at Forrester, explored the shortcomings of traditional Go-to-Market strategies and how they constrained true revenue potential. He provided insights into the changes required for shifting the revenue process to an opportunity-centric motion, offered guidance on how teams could implement those changes, and walked through how to build a business case for Buying Groups.
Session takeaways:
- Gain an understanding of the iterative process and feedback loop that enhances sales and marketing collaboration
- Understand the core principles of moving to a Buying Group & Opportunity-centered motion
- Ensure your revenue process is aligned to your buying process
Speaker:
Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
