Customer Story

6sense Increases Pipeline by 60% Using LeanData

A blue rectangle with the headshot of Latane Conant next to a white logo for tech company 6sense

6sense was using their own technology to dynamically generate a high volume of in-market accounts, but was lacking a way to dynamically change territories based upon new customer and prospect opportunities. As a result, they found that 60% of the in-market opportunities for accounts were being thrown on the floor.

Now using LeanData, accounts are automatically matched, routed, timestamped, and reps begin working on new opportunities that weren’t fixed within their planned territories. Since using LeanData with 6sense, they have seen a 60% increase in pipeline generated per month. 

Tags
Customer Story Lead Management Lead Routing Lead-to-Account Matching Marketing Operations Revenue Orchestration

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