NextRoll Group, parent company of AdRoll and RollWorks, needed a solution for managing thousands of signs-ups per month, across a global team, when traditional Salesforce routing wasn’t feasible. With LeanData, their Marketing Operations team had a way to deliver all of their new sign-ups and easily adapt, quickly executing against adjustments to their go-to-marketing strategy.

LeanData enabled NextRoll Group to automatically assign thousands of leads, accounts and contacts to the right sales rep within 15 minutes, with a great amount of flexibility for every scenario. The team was able to avoid excessive development time, avoid friction between Sales and Marketing, and gained the ability to scale their go-to-market strategy without working 24 hours a day!