Summary
Revenue Operations roles are evolving as go-to-market motions grow more complex and expectations continue to expand. In this RevGenius-hosted roundtable, RevOps leaders discuss how teams are moving beyond alignment toward orchestration across people, data, and systems.
The conversation features Mike Madsen, Head of Revenue Operations at LeanData; Alana Ballon, VP of Revenue Operations at Sprout Social; and Christine Maxey, Director of Revenue Operations at Groq. Together, they share candid perspectives on role expansion, the rise of GTM engineering, the realities of AI adoption, and why foundational RevOps work still matters.
Key Takeaways
- RevOps roles are expanding beyond systems and reporting into orchestration and execution
- Alignment alone breaks down as GTM motions scale
- GTM engineering is emerging as a skill set, not just a title
- Foundational work does not go away as expectations increase
- AI can support RevOps, but strong data and workflows remain critical
Speakers
Mike Madsen
Head of Revenue Operations, LeanData
Alana Ballon
VP of Revenue Operations, Sprout Social
Christine Maxey
Director of Revenue Operations, Groq
