Customer Story

How Channel99 Made LeanData the Backbone of Their CRM

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Nani, a three-time customer of LeanData and current CMO at Channel99, calls LeanData a foundational element in any marketing or sales tech stack. Leveraging LeanData for lead routing, scoring, and notifications, Nani attests to the platform’s role in providing her with the confidence in data accuracy and the assurance that their investments in various marketing programs are maximized.

What sets LeanData apart, according to Nani, is its basic yet immensely powerful nature—it’s the table stakes that ensure efficient CRM functionality.


San Francisco, CA
Interview With
Nani Shaffer, CMO
You just have to have it! It's truly the backbone of any fully functional CRM.

About Channel99

Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry’s only solution for measuring the quality of the channels generating pipeline. Learn more at

  • Customer Story
  • Lead Management
  • Lead Routing
  • Lead-to-Account Matching
  • Marketing
  • Operations
  • Routing
  • Tech Stack

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