Customer Story

How Is Okta Driving 50+% Y/Y Growth? Revenue Ops Is the Secret Sauce

Embed Video Preview

See How Okta Is Leveraging Revenue Operations Today

Founded 10 years ago, Okta was a pioneer in centering its Go-to-Market (GTM) strategy around delivering a seamless customer experience across its revenue chain. By centralizing its sales and marketing organization as well as MarTech stack early in the game, it was able to remove silos common to B2B businesses which can hinder growth.  

This GTM approach exemplifies the emerging paradigm known as Revenue Operations and has contributed to Okta’s impressive Year-Over-Year growth of more than 50%. 

Attendee takeaways include:

  • A sneak peek at Okta’s unique GTM organization & tech stack
  • How a centralized Revenue Operations strategy has supported Okta’s growth strategy
  • Insights from this best-practices B2B leader as well as tips on shifting your own business to a Revenue Operations model
Tags
  • Lead Management
  • Operations
  • Tech Stack

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

eBook
Graph Optimization Toolkit

LeanData's Graph Optimization toolkit lays out practical recommendations for building, maintaining, and collaborating on a best-in-class graph.

Request a demo

See LeanData in action

Learn how LeanData customers have modernized Revenue Orchestration at their companies

Request a demo
  • Automate the end-to-end revenue process
  • Facilitate and accelerate your company's growth
  • Gain better visibility and control over your process
  • Gain better visibility and control over your process