In this clip, Jeremy Schwartz of Palo Alto Networks shares how his team used LeanData to add value beyond attribution by helping Sales visualize and engage full buying groups.
He explains how they built a custom “Buyer Group Member Status” field on the Opportunity Contact Role to give reps clearer context, and how LeanData became the engine behind their scalable, buyer-centric GTM motion.
–
In this Customer Spotlight webinar, Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
This session highlights how the team launched a focused pilot using LeanData’s Matching and Routing to accelerate Buying Group identification, and how they drove cross-functional adoption across Ops, IT, and Sales.
