In this clip, Jeremy Schwartz, Sr Mgr Global Lead Management & Strategy at Palo Alto Networks describes how his team used LeanData’s contact-to-opportunity matching to scale a Buying Groups motion across hundreds of users.
In this Customer Spotlight webinar, Palo Alto Networks shares how they’ve used LeanData to evolve their go-to-market strategy by embracing the Buying Group–centered model.
This webinar highlights how the team launched a focused pilot using LeanData’s Matching and Routing to accelerate Buying Group identification, and how they drove cross-functional adoption across Ops, IT, and Sales.
