Summary

Optimizing go-to-market (GTM) performance requires visibility into how people, processes, and systems actually operate. This solution brief explains how GTM leaders use audit logs and workflow insights to identify inefficiencies, troubleshoot failures, and improve execution across the revenue lifecycle.

What You’ll Learn

• Where GTM workflows commonly slow down or fail
• How audit trails support accountability and compliance
• Ways to identify inefficiencies across people and processes
• How visibility improves troubleshooting and training
• Why execution insight supports faster adaptation

When GTM Execution Lacks Visibility, Performance Suffers

Modern GTM teams operate across complex workflows that span marketing, sales, and customer operations. Signals move quickly, but understanding how those signals are evaluated, routed, and acted on is often difficult. CRM native tools rarely provide the depth of insight required to explain why outcomes occur or where execution breaks down.

Without clear visibility, teams struggle to answer basic questions. Where are bottlenecks forming? Why do certain records fail to move forward? Which steps add time without adding value? These blind spots make it harder to improve performance, prove accountability, or adapt processes as the business evolves.

Seeing How Work Actually Gets Done

Detailed audit logs and routing insights reveal how records move through automated workflows, step by step. Teams can observe execution time, decision paths, and outcomes across individuals, systems, and processes. This level of transparency enables faster troubleshooting and more informed optimization.

Improving Execution With Confidence

With reportable workflow data, GTM leaders can identify recurring failure points, unutilized steps, and process delays. In some cases, organizations have removed weeks from sales cycles and improved GTM efficiency by an order of magnitude by addressing execution gaps surfaced through these insights.