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All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Video
Gaining Ground with Buying Groups, a Guide to Organizational Buy-In
Learn a practical, four-step playbook to earn buy-in for buying groups with data, pilots, and signal-driven GTM orchestration.
Video
Decoding the Buyer Signal: Turning Intent into Revenue
Learn how to separate signal from noise and orchestrate AI powered GTM plays that create pipeline and revenue.
Video
Data Confidence Unleashed: Lumin Digital’s GTM Evolution
Learn how Lumin Digital rebuilt CRM trust, aligned its GTM systems, and boosted engagement with a unified data foundation.
Video
Ghosted Again? AI and Empathy to Navigate the Buyer Journey
When buyers go quiet, it’s not rejection, it’s a signal. Discover the 4D playbook to detect silence, diagnose friction, design value, and deliver with empathy.
Video
AI-Powered Lead Funnel: Driving Speed to Lead
Learn how Samsara rebuilt its AI‑powered lead funnel to boost speed‑to‑lead, quality, and personalization. Practical plays for RevOps and MOPs.
Video
Turning Fragmented Data Into Deal Velocity
Learn how Avalara and HG Insights use AI and agentic workflows to unify data and accelerate deal velocity across Revenue Operations.
Video
Shaping the Future of Revenue Operations
Learn practical RevOps strategies from real operators: AI, automation, and data to drive efficient growth and better buying‑group execution.
Video
Unlocking Revenue with Clay: A GTM Engineering Approach
Learn Clay’s GTM Engineering playbook: find unique signals, iterate fast, and operationalize AI workflows across the buyer journey.
Video
RevOps After Closed Won: a 4-Pillar Post-Sale Framework
Nicole Looker shares a four-pillar RevOps playbook for handoffs, health, expansion, and renewals to grow revenue after Closed Won.
Video
How to Accelerate the Buyer Journey with AI Agents
Learn five AI SDR use cases that replace forms, speed follow-up, and boost meetings by personalizing every step of the buyer journey.
Video
Cultivating Buying Groups: From Signal to Revenue
Learn how to validate multi‑source intent and orchestrate buying‑group plays that turn signals into revenue in this OpsStars 2025 session with Dara Such.
eBook
2025 OpsStars Awards: Buying Groups Trailblazer Award
Veeam claimed the 2025 OpsStars Buying Groups Trailblazer Award by ditching the outdated lead model and rallying global teams around buying groups. Read about their bold transformation.